Jenny Hardman
Dare to fly higher?
Are you ready? 
From confusion to complete clarity on your potentials, goals and your future?

Free Stuff
Development Academy
Group Coaching
Executive Coaching


Success is subjective. The idea of success can mean many things to many people; it is all based on your core beliefs and perceptions.

We break down emotional & psychological barriers so you can focus on what matters

Being in business can be a lonely place and you struggle to stay motivated. Feeling generally shit about it all and needing some firm, but friendly, motivation. Most of the leaders that we work with are working too many hours and not having time for themselves or what is important to them. One of the hardest parts is not knowing what resources to use or where to turn to when you are lost and don’t know what decisions to make. 
When you are actively trying to grow your business but are left feeling frustrated by spending time and money on marketing that’s not generating leads, it can leave you constantly exhausted and unable to switch off. When you’re not making enough profit and don’t have the lifestyle you want, you start to question what you are doing and if it’s worth it. Everything that we do starts with a solid psychology base. Business is simple, business is just a process, it’s only us as humans that complicate it with our complex cognitive processing. 
You're forever looking for another course or new shiny to make you successful, but success is about defined goals and consistency. There's no magic button I'm afraid - most of the time procrastination gets in the way and your task list is too long. 

You’re not alone. Most business owners are unhappy with their businesses because they aren’t having fun anymore. It doesn’t have to be this way! Business coaching can help you break through barriers that are holding you back and focus on the actions necessary to achieve your goals. 

We will work together so that we both get what we want out of our relationship, which is for you to enjoy running your business again while achieving all of your goals. Once we understand how things work in your business, we will create a plan tailored specifically for you so that it fits into your life seamlessly and effortlessly without disrupting anything else going on in there! 

Click here right now to schedule a free consultation with me today!   

Gain an unbiased view point from someone looking in from outside of your box, someone who can see all the components and where the gaps are. By implementing small changes in routines, strategy and systems will make your life easier and gain you back the time that you need to do the things you really love. 

Lets work on your patterns, build routines and implement strategies and systems that will gain you more time and more profits! 

Are you tired of doing the same thing over and over again?

Gain Control of Your Life 

"I’ve missed more times than I can count in my career. I’ve been trusted to take the winning shot and missed. I’ve failed over and over and over again in my life and that is why I succeed.”

Jenny Hardman

Who am I to coach you? 

The ultimate solution for busy directors and leaders who want to reach their personal goals.

My journey is one that challenges what it means to be successful in today's world while embracing your own uniqueness. My hope is that by sharing my experience with you - whether as your mentor or someone who cares about your well being - you will find the courage to be vulnerable in order to grow into a better version of yourself.

I work with those who are neurodiverse, because my belief is that life is more challenging for those of us who think outside the box- but that's where we find our version of success! Throughout my 20 years as a business owner, I have developed effective and sustainable ways to navigate life and the business world to find your version of success.

My unique take on life has helped me to overcome abuse and illness to become an award-winning coach. My story documents a lifetime of battles against the odds, showcasing how I overcame adversity with hard work, dedication, and honesty.

Don’t be afraid to give up the good to go for the great

Jenny Hardman Author

Join Our Network

Join The Network
Pioneered by Jenny Hardman, Director Development Academy is a business coaching program and community with a difference – growth should be fun! Both business and personal growth sound like hard work but DDA strongly believes that achieving your goals and scaling up should be enjoyable.

Sure, it’s hard work but why punish yourself unnecessarily? Equipping yourself with the right tools and being around other go-getters enables you to grow more effectively. Our approach promotes a blend between work and life, a focus on well-being and of course, the fun factor.

If you are missing structure focus, enthusiasm, drive, clarity and the fun from of business you deserve then we need to have a chat!
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Free Stuff

Although we think of ourselves as an exclusive club, saving our most valuable resources for DDA members, we think it’s only fair that we share a little bit of the work we do with you for FREE.

That’s right, we’re committed to publishing a range of completely free materials, all designed to help you right away, see how great we are and decide to join us! 

One of the quickest and easiest ways to get a feel for what we’re all about and a taste of what you could be enjoying is by downloading any or all of the freebies that you desire if you want to learn how to seriously make money, create more time in your business and achieve everything you want to.

These are available to you at no cost – we simply ask that you promise to implement whatever you learn!Focus on the right stuff is a dedicated community of like minded entrepreneurs who all share the same vision: 
Creating freedom and success through collaboration
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Connect with me


How often is your head space stopping you?

Do you have the biggest secret?